We carry out necessary investigations to help you assess potential partnerships, with the objective of confirming the accuracy of information provided to you by potential partners in new markets. In an uncertain world, a due diligence can give you the go-ahead with full confidence or an all-important stop signal that saves important amounts of money and time that could otherwise be wasted in futile processes.

Nothing beats on the ground presence. We have a network of collaborators in several countries in Africa spanning multiple sectors that can provide useful insights to investors or business leaders seeking new market opportunities. On matters relating to market supply and demand dynamics, competition, applicable legal and regulatory requirements as practiced, consumers’ tastes and preferences, as well as trends and industry outlook, you need to talk to someone you can trust.

Beyond providing information, advice can be offered regarding the best approach to business expansion in a new country, leveraging our deep understanding of local markets. Strategic advice could also include the best ways to structure a partnership agreement or an investment transaction around local dynamics and constraints, both formal and informal, ensuring that unpleasant surprises are avoided or minimised as much as possible, and market expansion initiatives bring expected outcomes.

As a marketplace that connects businesses, we also offer research services and international business development, identifying and securing strategic partners. We devise and implement strategies to promote and develop export markets for established and emerging local SMEs. We are well placed to assist international companies find new markets in Africa, from identifying the first clients and facilitating distributorship arrangements to helping them establish full presence in a new market.

From the moment a decision is taken to explore a new market as an expansion option, we can work with the company (the lead or business development officer) to make a case for the project. This will typically include carrying out all the necessary research, data gathering, assessing the pros and cons of the different possible approaches, etc. Once approved, we can yet assist with its implementation, including office identification and pulling together the various service providers required to implement the plan.